Always is on a mission to help stop the drop in confidence girls experience at puberty and beyond. Last summer Always created a video that was launched on YouTube, encouraging girls everywhere to make the phrase “like a girl” mean amazing things. I am proud to say that the Always #LikeAGirl YouTube video has received over 90 million views.
A new Always survey shows that 72 percent of girls feel held back by society, which dictates what they should and shouldn’t do. So this summer they’ve created a new video that brings that statistic to life, encouraging girls to feel unstoppable and smash any limitations that hold them back.
My eldest daughter will be heading in to Grade 3 in September. She just turned eight. Her teacher tells me she’s a “natural leader”, and I can see it, this kid just exudes confidence. I took her aside yesterday and asked her the exact same question that Always asks girls in this video. Her response? “No. Never.’ and “Girls rock!” (I asked my daughters the same question Always poses to girls in this video, and then I video taped their answers. Their replies surprised me, and in the case of my youngest made me laugh. You can see their answers HERE.)
Statistics say that as girls enter puberty their confidence plummets. What does it mean to be “like a girl”? Does society limit what girls can and can not do? These are questions every girl needs to come to terms with as she grows older. I pray that my girls will always retain the confidence they have now, and grow to be happy young women who are comfortable with themselves. I worry about what the outside world is going to push against them. I worry about what they see in the media and what they hear on the lips of their peers.
I love Always (as much as anyone can love menstrual pads, because frankly periods are the suck), and I support what they are trying to do with this video campaign. I love Always for their #LikeAGirl series of videos. I love that they are making people think, opening conversations, and telling the world that girls can be, and should be, unstoppable.
What about you folks? What do you think of the new video? What prejudices and ideas do you think are holding our girls back? What makes the young women in your life unstoppable?