If you’ve been reading this blog for a while, you may have noticed by now that I am a not what you would call your typical girly girl, but rather a bit of a geek. So maybe you won’t be too surprised when I tell you that I attended a Pampers P&G Mom event and got completely geeked out over the science behind the diapers. The theme was for Pampers to offer the P&G Moms a few hours of pampering; there was champagne, tasty appetisers, comfy slippers, massages and manicures to be had. Which, frankly, didn’t excite me in the least, though I did play along and get my nails painted Covergirl “Go-Go Mango”. Cute, right?
So where were we… a pampering “spa experience” and a bunch of people making small talk in a confined space. Yeah, so not my cup of tea. But then they invited us to come sit around a giant boardroom style table and introduced the guest speaker for the Pampers presentation, Dianna Kenneally. I first met Dianna at the P&G Mom launch event last year, at that time she was the head of R&D for Pampers. She’s a smart cookie, who is very down to earth and easy to talk to. So it wasn’t too surprising to discover her new job title, “Scientific Communications”, which basically means she travels around and explains the science behind Pampers to us non-science types.
Dianna walked us through a 45 minute presentation that had me totally intrigued. Ever since I had heard that they were revamping the entire Pampers line I’ve been very curious as to know exactly what the changes are that they’ve introduced. Pampers has been around for 50 years and this product relaunch marks the biggest in the history of the brand. They worked with over 9000 moms, conducted consumer tests and recorded over 255 hours of interviews. The end result? It’s a total revamp, they have made design changes to every part of the Pampers line; Swaddlers, Cruisers, Baby Dry Diapers, Wipes, everything!
I’m guessing that much like me some of you are probably curious as to exactly what they’ve changed and why, so here’s a recap on what I discovered….
Changes to Pampers Swaddlers
For the Swaddlers line the focus was to stop poopy blowouts. The absorbent patch length was increased and they improved the leg cuffs. The leg cuff is now more waterproof, but still “super breathable”. Comparing an old Swaddlers diaper to a new one, you could feel a noticeable difference in the softness of the breathable leg cuff material.
Survey says: folks are having bigger babies. 45% of hospital diapers worn home are Size 1, rather than size Newborn. So Pampers Swaddlers now have the umbilical cord notch into Size 1 and 2, and not just Newborn size. The swoop on the front for the umbilical cord notch is also supposed to fit round little baby tummies better as they expand and contract at feeding time.
Swaddlers used to end at Size 3, forcing you to swap to Cruisers or Baby Dry diapers once your little one reached Size 4. Swaddlers still has the “absorb away liner” and the “wetness indicator”. That wetness indicator, which lets you know in one quick glance when it’s time for a bum change, was my all time favourite feature and the number one reason I was sad to swap into Cruisers. Apparently, I’m not the only one who was heartbroken at having to swap out of the Swaddlers line, because they now come in up to Size 5 by “insistent request” (though Cruisers are also still available for Size 3 and up).
Changes to Pampers Cruisers
Cruisers are now 20% more absorbent. They have been redesigned to hold up to five “gushes”. Overall Cruisers now have better dryness, better fit and new updated graphics. They added to the amount of absorbent material in the core and swapped to the new improved waterproof breathable cuff material.
Changes to Pampers Baby Dry
Pampers Baby Dry diapers are basically the low-end version of Pampers Cruisers. They retail for less per diaper than the Cruisers (though depending on the store you shop at, I’ve actually seen them priced in reverse, go figure). With the Baby Dry line the revamps focused on “no more overnight leaks”. Pampers made “a number of absorbency changes” so that Baby Dry diapers now offer 12 hours of protection. They have this special proprietary stuff in the centre of the diaper, “patented curly fibres” which are a type of treated cellulose fibre. This magic stuff doesn’t clump, holds it’s shape and dries out fast, keeping wet away from baby’s skin. That plus absorbent gel crystals adds up to a diaper which absorbs more and absorbs it faster. The faster part is important because that means the liquid is quickly pulled away from baby’s bum, which means baby feels dry and happy. They also changed up the graphics for a design that is “more underwear looking”.
Changes to Pampers Wipes
Yep, even the baby wipes have been revamped. They’ve changed up the Sensitive Wipes, which have always been my wipe of choice. They added micro fibres (like you find in the type of cloth you use to clean eyeglasses). The new wipes are noticeably thicker and more cottony. The new softgrip™ texture offers improved cleaning without sacrificing softness. And I was impressed by this tidbit, in tests the new Sensitive Wipes rated as more mild on a baby’s skin vs. using a washcloth and water.
Changes to Pampers Easy Ups
We are in the potty training stage here, so my biggest question was, “What’s changed with the Easy Ups?”. And even more importantly, something I’ve always wanted to know, “Is there any difference between the Boy Easy Ups and the Girl Easy Ups?” I have long suspected that they were exactly the same, just with different graphics on the outside, and I was intrigued to discover that I was completely wrong.
I’m actually a little foggy on if there was a difference in the boy vs girl Easy Ups all along, or if it’s part of the new Pampers product line overhaul. During her presentation, Dianna explained to us about “boy pee points”, and how they’ve done tests to see where boy pants need the most absorbency. Thinking about it, it makes perfect sense that boys and girls would have different “pee points” for inside a diaper. One of the innovations for the Easy Ups line is that they’ve redistributed the absorbent areas in the boys pants to match where it’s needed most based on “boy pee point” research. They also added more of the third absorbent layer. Overall they’re promising less night time leaks, with up to 12 hours of protection.
The “breathable backsheet” on the Easy Ups is microporous, waterproof yet breathable. Air circulates, moisture does not, which means little bottoms are drier and cooler. We did a mitten test where we wore two white plastic mittens for five minutes, one hand heated up and got sweaty, the other did not. Surprise, the mitten on the “cool” hand was made of the new breathable waterproof material.
|Taking notes while wearing my special mittens.|
Did they up the price?
Similar to when Pampers made changes to the Cruisers line back in 2011, they have reduced the number of diapers per package. The suggested retail per pack will remain the same, while the number of diapers per pack goes down. The improved diapers are supposed to be drier and last longer, so ideally you’ll be going through fewer diapers, leading to a per day cost that works out to about the same or less.
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Disclosure: I am a P&G Mom. As part of my affiliation with this group, I receive products and special access to P&G events and opportunities. The opinions on this blog are my own.