Always put out this new #LikeAGirl video which mentions a pretty depressing stat — most young girls drop out of sports by the time they’re 17. And that’s a problem, not because taking part in sports helps keep young women active, healthy and fit, though I’m sure it does, but because taking part in a sport is linked to an increase in self confidence.
A recent survey showed that sports are critical in building confidence and women in the 18 to 24 age range are twice as likely to be confident if they play sports regularly. However, nearly 7 out of every 10 girls feel they don’t belong in sports, and say there aren’t enough female role models in sports today.
Okay, so here is where I have to make a confession: my girls don’t play sports. My first reaction to seeing this video was a sort of nagging panicky guilty feeling that I should get them into something, anything, like yesterday, because raising strong self confident young women is pretty much my main parenting goal over here. (I’ve been wondering how the stats compare for other organized events, like say being in Scouts, or in a banjo club? can that count? please?)
During her recent interview on Breakfast Television Team Canada women’s soccer goalkeeper Stephanie Labbé said “I owe probably 99% of my [self] confidence to sports, and for me growing up I was always encouraged to be part of sports.” (I recommend checking out the full interview, she’s inspiring.)
Labbé is on a mission to encourage girls to keep playing sports. “I was cut from a team once and I know how disheartening it can be, but it also taught me to work harder and made me even more determined to prove myself,” said Labbé. “If I hadn’t kept playing, I wouldn’t have the confidence that I have today. I’m so proud to be partnering with Always to support the Always #LikeAGirl campaign and help inspire girls to stay in sports and stay confident through puberty and beyond.”
When I was a kid I played soccer on my school team for two years. While I was a far cry from an Olympic athlete, it was a fun activity that was a source of pride for me at the time. Heck one of the girls I met while playing on that team is one of the few friends I still know now, some thirty years later. I quit when I was somewhere between 12 and 13 years old, right when puberty started to hit me pretty hard. Coincidence?
Always believes no girl should lose confidence at puberty. That’s why, in celebration of the 2016 Olympic Games, Always invites everyone to pledge to help keep girls playing! Upload a picture, shoot a video or tweet using #LikeAGirl and show the world how you keep playing #LikeAGirl.
One lucky Maple Leaf Mommy reader is going to win
an Always Keep Playing #LikeAGirl prize pack
which will include a $50 Visa gift card and $20 in Always product.
This giveaway is open to Canadian residents only.
To enter watch the new video and then share what you do to help the young women in your life keep playing #LikeAGirl.
a Rafflecopter giveaway
Disclosure: I am an Always Brand Ambassador, and as such will be providing coverage of Always’ sponsored Olympic athlete, Stephanie Labbé. This post was sponsored by P&G. As always, my words and opinions are my own.