I think everyone has that one product that they have total brand loyalty towards. You know, the one where your mom used to buy it, and then when you moved out that’s what you started buying, without even thinking about it. And maybe over the years you experimented and tried something else once or twice, but you always went back to that same brand. Yeah, that one.
This spring P&G is introducing a “new industry standard in High Efficiency Detergents – Tide HE Turbo“, designed to deliver the best possible clean from a HE washer. You’ll find the HE-Turbo Seal on select Tide products, helping to identify detergents specifically designed for HE washers.
HE Turbo products can save time and energy thanks to new proprietary quick-collapsing Smart Suds technology. With HE Turbo Smart Suds, your laundry rinses clean without sending HE washers into additional rinse cycles that can add up to 25 minutes to a wash and waste up to 10 gallons of water. Tide HE Turbo promises six times the cleaning power in half the time compared to regular detergents used in a HE washer.
I pretty excited at the idea of a version of Tide coming out that is designed specifically to get the most from an HE machine. Have any of you tried the new Tide HE Turbo yet?