In honour of Halloween, I present a picture of one of the winners of the ShesConnected 80s party costume contest: Julia of Ask Mama Moe. Totally awesome, right? That is one FANTASTIC caveman costume right there. (No clue what I'm talking about? Head over to her place and read one pretty darn amusing story.) … [Read more...]
Post Conference Blues…
Two weeks ago I went out of town for the ShesConnected conference, which was an amazing experience, but I came home from Toronto exhausted, in every way possibly. Mentally, physically, emotionally, completely exhausted. Utterly spent. I have never felt so blue. I am overwhelmed by my blog. Utterly paralysed. Is this what writer's block feels like? It seems ironic, I get a … [Read more...]
ShesConnected Conference ’12, Sleepless in Toronto
Last week, well no really more then a week ago now, I had the honour of attending ShesConnected Conference 2012 as a brand ambassador. It was a truly one-of-a-kind experience. Inspiring, amazing, nerve-wracking, sleepless, non-stop, exhausting; running on caffeine and a liberal splash of Skinny Girl Cocktails. I was so wound up, so excited, so nervous. I didn't sleep the … [Read more...]
Fun with Ford at Shes Connected
One of the highlights of last year's ShesConnected.Conference was the chance to interact with Ford. And I have to say, they sure know how to show a blogger a good time. From the fascinating keynote speech delivered by a Ford Futurist, to the chance to sit back and enjoy the ride while a Ford car parked itself, there were plenty of fun and interesting moments to be … [Read more...]
The Blogger PR Gap, or what the heck is a Metric?
Thinking back on last year's ShesConnected Conference, it occurred to me that one the most enlightening conversation I had, was behind the scenes during the last minute meet-up we had prior to going up for the Rate Card panel. The woman that was chairing the panel (Terri McBay, Director of Social Media, OgilvyOne) had a list of questions she was thinking of asking. She used … [Read more...]
Ten Tips on What to Bring to a Blogging Conference
As you folks already know, I am lucky enough to be working this year as a brand ambassador for ShesConnected Conference 2012. Which means I've been chatting with folks bunches about conference attendance, and I find myself constantly fielding questions about how to prepare for the conference, what to bring, what to wear, etc, etc. So while I am FAR from a conference veteran, … [Read more...]
Fifty Shades of Meh, or Could Someone Please Explain What the Big Deal is With these Books?
It seems like everyone is talking about Fifty Shades of Grey, this trilogy of erotic novels by first time author E. L. James. I've heard plenty about the series, which seems to be taking the "mommy world" by storm. Personally I couldn't care less. However, for the past few days Fifty Shades of Grey has been on my mind because it's been chosen as the theme for the … [Read more...]
How to Establish Solid Long Term Brand Relationships
The core concept behind the ShesConnected Conference is connecting digital woman with brands. I think it's what truly sets them apart as unique. They are all about connecting brands and bloggers, in a continuous year round relationship. Have you taken a gander at the Sponsor list for this year's conference? To say that there are just a few companies on there that I would … [Read more...]
She’s Connected Panel Recap – Rate Cards, Guidelines & Disclosure
So, here's the big news - A Rate Card is just another term for a Media Kit. I probably shouldn't admit this, but I was actually sitting on the panel listening to Andrea Tomkins (a peek inside the fishbowl) speak when I finally made the connection.Oh, (light bulb) a rate card is a media kit! Is THAT what we're up here talking about?! EDIT: Actually, I was a bit off here, … [Read more...]